What if the solutions you seek…are already here?

Empower your business with practical AI implementation. We help you discover and leverage the patterns that drive growth.

Some organizations thrive where others struggle - not because they have more resources, but because they recognize and leverage hidden patterns in their business.

We help you implement AI strategically to uncover and amplify these positive deviations, empowering your team to create lasting success.

Our Approach.

  • Discover.

    Finding and understanding patterns of unexpected success - whether in your organization, industry, or nature itself. We help your team harness AI to uncover these hidden advantages and put them into practice.

  • Amplify.

    Adapting proven solutions to work in your specific context. We help your team use AI to both understand what works and implement it effectively in your organization.

  • Thrive.

    Achieving sustainable success by building on proven solutions. We help your team use AI to create a culture that continuously identifies and scales what works, giving you the tools to adapt to new challenges with confidence.

Positive Deviance in Practice

Picture this.

You're the smallest division in a massive global manufacturing enterprise. We're talking German engineering levels of process and bureaucracy here. Every move required navigating through layers of European and American approval processes. There was literally an entire function dedicated to managing processes!

  • We had a marketing budget of 0.8% of net sales (yes, you read that right), strict IT security that would make Fort Knox proud, and approval processes that moved at glacial speed.

    The usual fixes - throwing money at it, adding headcount, or bringing in expensive agencies - weren't options.

    And all this while watching competitors zip past us in the digital space.

  • Here's where it gets interesting. Rather than banging our heads against the wall, we got curious.

    What if we could work with the system instead of fighting it?

    We started really digging into stakeholder concerns and process requirements. Instead of seeing them as roadblocks, we used them as building blocks.

  • We pulled off some pretty amazing firsts:

    • Launched a point-of-sale channel (in a strictly B2B world!)

    • Got approval for modern marketing tools in an environment that typically ran years behind current tech

    • Expanded into new market segments that nobody thought possible

    • Used AI to triple our content output without breaking our tiny budget

  • Success wasn't about having more resources or fewer constraints. It was about finding ways to thrive within them.

    By really understanding the system and addressing concerns upfront, we turned what looked like obstacles into opportunities.

    Classic positive deviance in action - finding unexpected ways to succeed with what we already had.